In trying to verify the validity of my product, I have interviewed 5 more people, this time, people who do not have the unmet need. My conclusions are the following:
Who: While I have confirmed that everyone watches at least some TV, I have now found out that not everyone, or not as many people as I thought, watch TV while falling asleep. Some people like to fall asleep while listening to music, watching videos on their phone, or simply just closing their eyes. These people, although they have experienced the problem of losing your control remote in between the sofa pillows, do not experience this as much enough to be considered an unmet need. Others are quite conscious of the problem and come up with ways in order to NOT lose the control remote, such as placing it on the table ahead and not moving it much from there.
What: The need is to have a more efficient way to control your TV without you ever having to sacrifice sleep. However, more than this need, there is a need for more comfort and more efficient. Also, there is a need for some people to have a better product. Especially considering the possibility of feature expansion for this product, there is a need for some people to improve on their mundane sofas that they have at home. Also, there is a need for this product to be visually appealing, so modern-day fashion trends can and should be considered.
Why: The people that are outside the boundary do not have the same need as the people inside the boundary simply because they do not watch TV as much and/or they have other alternatives to help them fall asleep that are not by watching TV.
Inside the Boundary
Who is in:
People who watch TV consistently and watch TV as they are falling asleep, or watch TV for long periods of time.
People who hate losing their remote as soon as they are about to fall asleep.
People who want an upgrade on their mundane sofa and furniture.
People who take naps during the day.
What the need is:
A more efficient way to control your TV and to never lose your control remote again.
Why the need exists:
It is a common situation that has happened to everyone, and some people may be tired of having to wake back up after almost falling asleep to find a remote, or take time out of their day to find a remote.
Outside the Boundary
Who is not:
People who do not watch TV.
People who do not watch TV as they are falling asleep.
People who have other alternatives while falling asleep such as going on their phone, listening to music or simply just closing their eyes.
What the need is not:
This need will not improve any of the content that you will watch on TV but it is simply an easier and more efficient alternative to losing your control remote every couple of days. The need is also not meant for everyone as there are people who do not watch TV.
Alternative Explanations:
Not everyone likes to watch TV and some people prefer to do other things with their time. Because of this, these people do not really relate to the problem of losing their remote control because they barely use it.
Nice post, Diego.
ReplyDeleteYou did a great job of describing the alternatives that many people who do not have the unmet need use instead of your proposed opportunity. Although there may be many people who don't fit this need, I would still think that the percentage would be high enough. Your table was also very comprehensive and well laid out. I hope knowing more about those who lay outside the boundary will spark novel improvements to the sofa design to better entice them in the future.