23A- Your Venture's Unfair Advantage

Resources: 

1. Modern
- SmartSofa would be modern because it would be a Sofa that not only looks good but is more than just a Sofa. Because of this, it can be labeled as modern and consumers will always look to try to purchase an object that is as modern as possible.

2. Easy-to-use.
- For a lot of technological objects, such as Google Home, it takes a long time in order to set up. However, the SmartSofa will just be a quick Bluetooth (or WiFi) connection (or a cable) in order for it to be completely set up. Also, once using it, it will be just like controlling a control remote, but the only difference being that it is attached to the Sofa. This makes it valuable because it does not require an expert to use.

3. Unique
- This product is unique not because there are no other sofas in the world, but unique because most sofas do not eliminate the possibility of your control remote falling in between the pillows and you having to look for it. Also, it would be a Sofa that acts as more than just a sofa, which makes it rare and valuable.

4. Multi-use.
- This brand will be unique because it will cater to many different needs. For example, one can purchase a full sofa, but one can also purchase a sitting chair if he or she does not actually want to spend too much money.

5. Capability of expansion.
- This product and company are valuable because without the product existing just yet, there already is an opportunity of expanding the product into something more, maybe install a mini fridge to the sofa itself, or quality-sound speakers, etc. This is valuable because it already gives the company the possibility of future growth which might attract future investors.

6. Opportunity
- This product is rare because it offers a solution to a problem that has never been handled before (losing your control remote in between the sheets) since it has not been deemed as important. There is an opportunity to attract those consumers who really do not want to spend their precious time looking for a control remote.

7. Large target market.
- The fact that the target market for this product is so big is very valuable. This product can be sold to an individual at home or can be sold to businesses. Also, we could produce high-end products such as large sofas that would attract high-income consumers. With that being said, we could also create less-expensive options such as a sitting chair.

8. Social Capital
- This product is valuable because everyone that has heard of this idea has said that this is something that they would see themselves doing. This is very valuable because it means the product has the potential to grow and grow quickly, which would attract some investors for the funding of the company.

9. Can sell in retail as well as online.
- This is rare because for most products, it is a case that it can either be sold best in retail or sold best online. this product however, will be in some retail stores to people to see and experience prior to purchase, but it would also sell online as word-of-mouth is what is expected to work the best.

10. Fit different needs:
- This product will also be unique because not only does it get rid of the annoyance that is having to look for your control remote all the time, but it will also focus a lot into style, in order to make it look good so it fits within various rooms, as well as how comfortable it will be. This is unique because not many products can offer a solution to so many things at once.

Top Resource: 
Having done this analysis, I would say that this product's top resource is its large target market. With having heard of so many people that have liked the idea of the product so far, and the fact that it can be sold not only to individuals but to businesses as well. Also, no demographic, young or old, high-income or low-income, men or women, etc. is left  out of the possible consumer base for this product. The fact that the potential of many people wanting to buy our product is our top resource.