Thinking, Fast and Slow, by Daniel Kahneman
1) The general theme of this book is to explain how our brain and decision making works and how fear, past experience and bias affects our frame of thinking. Kahneman argues that the best thoughts are those who are intuitive and logistical and will guide us throughout or life.
2) This book connected with what I am learning in this class because it talks about how one should create goals and plans which is something that an entrepreneur should think about when forming a business. Also, Kahnman explains how the brain uses conscious and subconscious influences, such as fear and memories, to frame our way of thinking and make a decision. One needs to keep this in mind when thinking about a large consumer base that has many altering perspectives.
3) If I had to design an exercise for this class, I would simply play chess, and tell the students to think about what moves one should make vs the moves that your opponent is thinking about making. Doing this analysis will help the student analyze a consumer base better and think about outside influences to make a decision.
4) I did not really experience much surprises when reading this book but I did learn about how some people can spend so much time on a project that will not work simply because they are not thinking about the project in the best possible way.
Great post, Diego! That book definitely seems very interesting as im sure there is a lot of science behind past experiences and perspectives molding people's opinions and actions. Its really cool to see that you were able to apply what you learned from the book to real business situations and im sure your chess assignment would be very beneficial for many students.
ReplyDeleteHey Diego,
ReplyDeleteI coincidentally read the same book. My example was a little different as I had given them the example to play the iphone messaging game - Game Pigeon, Paint Ball. In the game you are supposed to hide and aim your shot at where you think your opponent is and where you think they wont catch you. It keeps both players on their toes.