Hobbies: Watching cable TV and/or Netflix, watch movies with friends at his/her house, plays videogames.Car: White 2015 Nissan Altima
TV Shows: They like to watch: "How I Met Your Mother," "The Office," "Black Mirror," "Friends," "Criminal Minds," etc.
Children: While many of my consumers may have children, this specific stereotypical consumer is in his early 20s and therefore does not have children.
Books: Does not really read books because he likes watching TV and falling asleep to it, but he has read books for school before such as "Fahrenheit 451."
Politicians: Very liberal dude, therefore likes Bernie Sanders.
Age: The ages of my consumers will vary because a very large portion of society will be targeted since a lot of people watch TV. However, this stereotypical consumers is about 24 years old and watches much of his TV after getting back from his first "real" job. They feel young because they do not feel that they have the responsibilities that they will have later on in life, such as taking care of children or being in a marriage.What do I have in common: The fact that we are both very chill and tranquil dudes is something that we have in common. We like to watch Netflix as well as cable and can fall asleep for hours in the couch. We also like to take naps after work and wear comfortable clothing around home. I do not think this is a coincidence because there are a lot of people like this and the product is not targeted to a specific target market but rather targeted to meet the needs of a lot of people in the society.
Essentially the basic college liberal kid. He likes to chill at his house and do nothing. It would make sense, because he would probably be too lazy to look for the remote and needs it to be attached to the couch so it ohs easiest on him. This, like you said, seems to be a very chilled out dude and I can perfectly picture him laying on the couch all day doing nothing. The price would probably be of importance for this person though, as he probably goes on craigslist and cheaper sites to do most of his shopping so buying a new couch from a store such as yours could be difficult.
ReplyDeleteHey Diego,
ReplyDeleteI liked your stereotypical customer. Although our customers seem to be different as mine tend to be older crowds and more involved people making them not as lazy and seen in the public eye.. I thought it was cool that you were similar to your character. I didn't have that much in common with my customer/avatar but found this experience to be cool and enlightening.
Nice post, Diego! I like how your prototypical customer is very similar to yourself in terms of age and TV watching preferences. Your product is definitely unique because the target market is made up of just about everyone. Almost everyone watches TV or Netflix in their living room at some point and therefore would be a perfect candidate. This customer would definitely get great use from this product.
ReplyDelete